Bruce Jones to Participate in the WCE Roundtable Discussions
World Can Experience (WCE), the innovative trade fair focused on the metal packaging market, will be held in Dubai and has announced another new participant. Bruce Jones, General Manager and Senior Consultant at OEE Container Technology Limited and OEE Container Technology FZ-LLC, will join the event.
This gathering of high-level professionals from the world of canning and metal packaging will take place from February 24 to 27, 2025, at Le Méridien Dubai Hotel. Bruce and the OEE team have extensive experience in the installation of complete can and end lines, maintaining a focus on collaborating with clients and suppliers to continuously improve process performance. With over 40 team members, they are dedicated to “making the best better” by providing value-added services globally and helping clients achieve growth and success.
With more than 30 years of experience, Bruce has been a key figure in the development and improvement of beverage can and end manufacturing processes, also covering the production of food packaging, aerosols, and related products.
Bruce’s career began in the 1990s at CarnaudMetalbox (CMB) in the United Kingdom. With CMB, he ventured to work at National Factory For Can Ends Limited (NAFCEL) in Saudi Arabia. In 2003, Bruce joined Rexam in Ireland as a Production Manager before returning to NAFCEL in 2007 as a Plant Manager, where he transformed the plant into the largest beverage end manufacturing center in the world. In 2014, Bruce joined Aujan Group Holding in the United Arab Emirates, where he later became the Group’s Director of Strategic Projects.
Bruce returned to the UK in 2018 to establish OEE Container Technology Limited (OEE). OEE has gained international recognition for its outstanding achievements in the global packaging manufacturing sector, receiving the King’s Award for Enterprise in International Trade in 2023.
