The Secretary General of Steel Packaging Europe, Steve Claus, will participate in WCE 2025.
The newly appointed Secretary General of Steel Packaging Europe, Steve Claus, has confirmed his participation in the World Can Experience 2025, which will be held in Dubai from February 24 to 27, organized by Mundolatas.
Claus is an entrepreneurial professional with over 20 years of experience in Extended Producer Responsibility (EPR), collection, sorting and recycling of packaging waste, and sustainability in general.
He initially joined Steel Packaging Europe, formerly known as APEAL, in 2018 as a sustainability manager, and has played a crucial role in various technical projects for packaging steel, including recyclability, recycling rates, Life Cycle Analysis (LCA), Product Environmental Footprint (PEF), and recent discussions on the Packaging and Packaging Waste Regulation (PPWR).
Previously, he held positions at Fost Plus, the Belgian EPR scheme for household packaging in Belgium, and provided advice both within and outside the EU to industry and authorities on establishing innovative and sustainable circular models based on EPR. He holds a master’s degree in Applied Economics from the University of Antwerp.
